Choosing between cashback and points? Learn how your decision impacts loyalty program adoption, redemption, and long-term customer value.
Consumer preferences are ever-changing — and loyalty programs should evolve to keep up. Here are the key trends shaping the loyalty landscape in 2025.
If your loyalty program has been underdelivering, it might be time for a strategic review across all key areas.
Sephora’s Beauty Insider sets the gold standard in loyalty with tiered rewards, exclusives, and community perks. Learn how it drives engagement and...
Loyalty programs promise growth but often fail from poor economics and engagement; success requires data-driven, personalized customer focus.
Discover effective holiday season engagement strategies, maximize cashback rewards, and enhance customer loyalty programs to boost your business...
Discover how card-linking is the future of loyalty with it's seamless approach that makes it easy for everyone.
Discover how this innovative technology empowers customers to achieve their financial goals with every purchase by linking credit cards to rewards...
Learn how to keep your card-linked loyalty program thriving with performance monitoring, KPI tracking, and customer feedback. Discover best practices...
Back-to-school season is here, and with rising costs, families are feeling the pinch. From school supplies to tuition, expenses add up quickly. But...
Discover how to market a card-linked customer engagement program with rewards or discounts tied to payment cards, and tips to boost customer loyalty...
In June of 2024, Olive had an exciting week in Toronto at Collision Conference and the Digital Commerce Alliance roundtable. Dive into Dave's key...
With Loyalty Expo 2024 behind us, Ingrid Wilson, Head of Partnerships and Customer Growth at Olive, reflects on her time there and shares her key...
Card-linking has quickly become mainstream. Its effective approach provides businesses with new and meaningful ways to engage with their customers....
Collision Conference 2024 in Toronto is right around the corner! There are a lot of exciting topics to discuss. Here are the top trends to look out...
Leveraging powerful data insights can affect how your business approaches card-linked offers. By understanding your customers, your business is...
Discover why more restaurants are embracing card-linked offers to boost customer engagement and loyalty. From its ease of use to its personalized...
Card-linked offers create meaningful connections with customers. Learn how to effectively communicate their value to engage current and prospective...
Communication not only strengthens the relationship between an organization and its donors but also plays a pivotal role in maintaining their support...
Are you leveraging the power of recurring donations in your fundraising efforts? Recurring donations are key to building sustainable revenue and...
Discover how integrating card-linked offers into your marketing can help you provide a great customer program experience.
Learn how financial advisories can boost customer engagement and loyalty while maximizing tax season savings with tools like rounding, cashback, and...
Program managers are constantly seeking innovative strategies to increase brand awareness, customer engagement and brand loyalty. This article...
Retailers can adopt strategies like cashback rewards to attract customers by offering immediate value. Yet, retaining these customers requires more...
Ingrid Wilson, Head of Partnerships and Customer Growth, reflects on the industry-wide shift from an in-house mindset to a partnerships model.
Olive's interview with Kristine Beese, Founder and CEO of Untangle Money, sheds light on women's ongoing obstacles in financial wellness.
Celebrate women’s progress in financial security while addressing challenges like the gender pay gap and investing hesitation. Learn how to...
What was once used to promote customer loyalty and engagement is now under question. As customer demands shift, loyalty programs may not be able to...
Card-linking helps bridge the financial gap for customers by seamlessly integrating savings into everyday transactions. Businesses can leverage...
Understanding factors that influence an individual's decision-making, also known as behavioral economics, is crucial for businesses looking to drive...
Customer loyalty programs often struggle to engage customers. Card-linking offers a solution, enabling retailers and merchants to create more...
Personal habits play a significant role in determining success in reaching financial goals. This article explores three habits that impede customers...
Ensuring proper data policy is crucial for businesses to build customer trust and prevent unwanted expenses. Discover more about data privacy and...
Embedded finance is growing rapidly, and for a good reason. Dive into the rise of embedded finance and real-use applications that are changing how...
Discover proven strategies to assist your customers in managing debt and boosting their credit scores, fostering financial stability and success.
With the start of the New Year, many are looking at how they can effectively achieve their goals. We dive into how businesses can guide customers...
Launching a loyalty is just the first step. Unfortunately, many loyalty programs fail after launch. To unlock the most potential out of it, product...
Through innovative solutions and a tech-driven approach, Questrade has redefined the norms, making it easier for individuals to enter the world of...
As principal of the payments consultancy at BetterBuyDesign, Steve Mott gives us insight into the technological trends that will revolutionize the...
With the holiday season upon us, there are unique opportunities for businesses to engage with their customers on a deeper level and build stronger...
Jared Anderson, Head of Partnerships at Olive, reflects on his time at Money20/20 and discusses the importance of going beyond data to engage with...
As we honor our veterans, it is also important to reflect on the unique financial challenges veterans endure after transitioning into civilian life.
Open banking allows organizations to create employee benefit programs that are unique and personalized for employees. Dive into how open banking is...
Open banking allows organizations to quickly and effectively create personalized offers that increase customer retention. Dive into how open banking...
Unfortunately, there are some common problems with the onboarding experience that cause many customers to check out. This article below dives into...
Open banking is transforming the financial landscape, offering innovative solutions to help people save more effectively for retirement.
Open finance is similar to open banking but takes one step further to encompass a broad range of financial data. This open ecosystem can foster...
Open finance is similar to open banking but takes one step further to encompass a broad range of financial data. This open ecosystem can foster...
Discover how retailers can boost customer loyalty by leveraging card-linked offers, creating personalized shopping experiences, and enhancing...
Dive into how rounding is enabling a new generation to save money and take control of their financial futures.
Dive into how open finance is reshaping the financial landscape and empowering a new generation to take control of their financial futures.
Discover how open finance is reshaping the landscape of money management, attracting a new generation of investors.
Back to school season can be a great time for non-profits and charities to raise money for their causes. Rounding, matching and rewards can bring...
Open banking and embedded finance have the potential to bring real value-add solutions to people's lives. How can we make it a reality?
Open banking and rounding help money managers attract and onboard investors by reducing barriers to entry for novices and making it easier to save.
Timing can be a crucial factor in fundraising efforts. A thoughtfully timed ask for donations can highly impact the likelihood of receiving...
Master the donor cultivation cycle and elevate your fundraising efforts. Learn the 5 key stages for donor engagement and impactful giving.
Fundraisers can see a meaningful boost in recurring donations with open banking's roundups and cashback rewards. Learn how to easily integrate them.
Customer loyalty is a hot topic, but only a few achieve their goals. Read more about how businesses can create more valuable programs and earn...
Rounding up purchases and automatically putting the spare change towards rewards and goals can be a powerful tool for retail customer loyalty...
Those with credit card debt need innovative solutions that are easy to implement. Fintechs, digital banks and robo-advisors could have the answer.
Driven by younger generations and new tech, giving through micro-donations, called micro-philanthropy, has the potential to change the giving space.
Card-linked offers can boost brand customer engagement programs, providing ease of set-up, clarity of instructions, and personalized rewards.
Open banking, open finance, embedded finance, BaaS - what does it all mean? Read to learn how these terms differ and how they impact your business...
Banking as a Service (BaaS) is a business model that allows offering of banking products and services by non-banking companies through APIs or...
Embedded finance is meeting consumers in specific contexts, removing barriers and improving customer experience.
Open finance, the secure sharing of financial data, covers more services and has wider impact on consumers compared to open banking.
Open banking is a key driver of fintech innovation, referring to the secure sharing of consumers' banking data and authorization of direct payments.
In 2020 in Canada restaurants suffered their worst year of sales in at least two decades. Card-linked offers and pay-for-performance marketing taking...
Goldman Sachs has entered the market of robo-advisors with Marcus Invest, how will they now engage their 5 million Marcus app users to drive...
ABC News (Austrailia) features how charities are turning to round-up apps to plug massive fundraising gaps being caused by COVID impacts.
Olive chosen to be among 11 startups from across the globe to join Start Path, Mastercard’s award-winning startup engagement program.