70% of consumers want brands to make loyalty programs simpler — and card-linked loyalty delivers
Gone are the days when customers needed to carry a wallet stuffed with loyalty and points cards.
Card-linking is a technology that enables customers to link their payment cards directly to a loyalty program. This shift enables businesses to incorporate new and innovative loyalty programs that deliver rewards to customers in a more convenient and impactful manner.
Card-linking stands out for its intuitive simplicity, making it an optimal approach for revitalizing and advancing customer loyalty strategies well into the future.
Meeting consumer needs and expectations
For customers, the value of card-linked loyalty technology extends beyond just ease; it enhances their overall experience.
With consumers carrying fewer physical cards and spending choices expanding, brands need to streamline every step of the customer journey to make engagement effortless. A Survey shows that one in three customers will leave a beloved brand after one bad experience, and 92% will abandon it after two or three. Yet many loyalty programs continue to require customers to complete cumbersome steps to redeem rewards, which can be off-putting. So, what do customers want out of the programs they utilize?
63% of customers desire loyalty programs that connect directly with their payment methods.
This is where card-linking shines, with its effortless, user-friendly nature setting it apart as an ideal way to innovate in customer engagement.
Lowering costs and simplifying the process for businesses
Traditional loyalty programs often come with high costs and complexity, demanding investments in infrastructure, marketing, and customer service. Card-linking technology reduces these costs by automating the rewards process. Additionally, it eliminates the need for physical reward systems, such as printed coupons or loyalty cards, which can be both costly and environmentally harmful.
Key Benefits:
- Cost efficiency: Lowers expenses tied to program management and marketing materials.
- Operational simplicity: Streamlines the tracking and distribution of rewards.
- Eco-friendly: Cuts down on printed materials, promoting sustainable business practices.
Future-proofing loyalty programs
Card-linking aligns with broader trends in digital innovation, automation, and customer-focused marketing. As customers increasingly expect seamless, personalized experiences, card-linking is well-suited to meet these demands. For brands, integrating card-linking technology into their loyalty programs is a proactive step toward staying relevant and competitive in an ever-evolving marketplace.