Card-linked offers can boost brand customer engagement programs, providing ease of set-up, clarity of instructions, and personalized rewards.
Open banking, open finance, embedded finance, BaaS - what does it all mean? Read to learn how these terms differ and how they impact your business...
Banking as a Service (BaaS) is a business model that allows offering of banking products and services by non-banking companies through APIs or...
Embedded finance is meeting consumers in specific contexts, removing barriers and improving customer experience.
Open finance, the secure sharing of financial data, covers more services and has wider impact on consumers compared to open banking.
Open banking is a key driver of fintech innovation, referring to the secure sharing of consumers' banking data and authorization of direct payments.
In 2020 in Canada restaurants suffered their worst year of sales in at least two decades. Card-linked offers and pay-for-performance marketing taking...
Goldman Sachs has entered the market of robo-advisors with Marcus Invest, how will they now engage their 5 million Marcus app users to drive...
ABC News (Austrailia) features how charities are turning to round-up apps to plug massive fundraising gaps being caused by COVID impacts.
Olive chosen to be among 11 startups from across the globe to join Start Path, Mastercard’s award-winning startup engagement program.