Choosing between cashback and points? Learn how your decision impacts loyalty program adoption, redemption, and long-term customer value.
Consumer preferences are ever-changing — and loyalty programs should evolve to keep up. Here are the key trends shaping the loyalty landscape in 2025.
If your loyalty program has been underdelivering, it might be time for a strategic review across all key areas.
Sephora’s Beauty Insider sets the gold standard in loyalty with tiered rewards, exclusives, and community perks. Learn how it drives engagement and...
Loyalty programs promise growth but often fail from poor economics and engagement; success requires data-driven, personalized customer focus.
Discover effective holiday season engagement strategies, maximize cashback rewards, and enhance customer loyalty programs to boost your business...
Discover how card-linking is the future of loyalty with it's seamless approach that makes it easy for everyone.
Discover how this innovative technology empowers customers to achieve their financial goals with every purchase by linking credit cards to rewards...
Card-linking has quickly become mainstream. Its effective approach provides businesses with new and meaningful ways to engage with their customers....
What was once used to promote customer loyalty and engagement is now under question. As customer demands shift, loyalty programs may not be able to...
Card-linking helps bridge the financial gap for customers by seamlessly integrating savings into everyday transactions. Businesses can leverage...
Understanding factors that influence an individual's decision-making, also known as behavioral economics, is crucial for businesses looking to drive...