Program managers are constantly seeking innovative strategies to increase brand awareness, customer engagement and brand loyalty. This article...
Retailers can adopt strategies like cashback rewards to attract customers by offering immediate value. Yet, retaining these customers requires more...
Ingrid Wilson, Head of Partnerships and Customer Growth, reflects on the industry-wide shift from an in-house mindset to a partnerships model.
Olive's interview with Kristine Beese, Founder and CEO of Untangle Money, sheds light on women's ongoing obstacles in financial wellness.
As we look back on International Women's Day 2024, it's vital to acknowledge the considerable advancements women have made in ensuring their...
What was once used to promote customer loyalty and engagement is now under question. As customer demands shift, loyalty programs may not be able to...
Card-linking helps bridge the financial gap for customers by seamlessly integrating savings into everyday transactions. Businesses can leverage...
Understanding factors that influence an individual's decision-making, also known as behavioral economics, is crucial for businesses looking to drive...
Customer loyalty programs often need to catch up in engaging customers. However, with card-linking, retailers and merchants can design more effective...
Personal habits play a significant role in determining success in reaching financial goals. This article explores three habits that impede customers...
Ensuring proper data policy is crucial for businesses to build customer trust and prevent unwanted expenses. Discover more about data privacy and...
Embedded finance is growing rapidly, and for a good reason. Dive into the rise of embedded finance and real-use applications that are changing how...