Using card-linked offers to boost brand awareness and customer loyalty
Card-linked offers can boost brand customer engagement programs, providing ease of set-up, clarity of instructions, and personalized rewards.
Card-linked offers can boost brand customer engagement programs, providing ease of set-up, clarity of instructions, and personalized rewards.
Open banking, open finance, embedded finance, BaaS - what does it all mean? Read to learn how these terms differ and how they impact your business...
Banking as a Service (BaaS) is a business model that allows offering of banking products and services by non-banking companies through APIs or...
Embedded finance is meeting consumers in specific contexts, removing barriers and improving customer experience.
Open finance, the secure sharing of financial data, covers more services and has wider impact on consumers compared to open banking.
Open banking is a key driver of fintech innovation, referring to the secure sharing of consumers' banking data and authorization of direct payments.