Card-linked programs are being increasingly adopted by various businesses in the steady pursuit of adding value to their customers while simultaneously yielding loyalty and engagement.
Card-linked programs, often incorporated into charity donations, retailers, and financial wellness platforms, have the potential to boost customer engagement significantly. This presents a win-win situation for both customers and businesses.
Once a business has incorporated these programs into its model, how can it effectively communicate it to current and prospective customers?
This article dives into how your businesses or platform can develop strong marketing strategies for promoting the value of your card-linked programs.
Before communicating to your customers about your card-linked program, it is vital to understand its power and the corresponding benefits. Customers are always looking for new and existing programs that deliver and card-linking that can meet all their needs. Card-linked offers are tools your customer can use to enhance their shopping experience and boost their financial well-being simultaneously.
Card-linking provides a unique way for customers to achieve their goals. Whether it's scoring great deals on their favourite items, investing for the future, or even donating more to their favourite charities, card-linking can do it all.
Another important fact when communicating with customers is the ease of use when taking advantage of card-linked programs. So many customer programs have a tedious sign-up process that often discourages customers from joining, not with card-linked programs. With Olive's card-linking platform, customers can enroll in your programs in as little as 10-seconds with their primary Visa or Mastercard.
Finally, card-linked offers give customers what they want: real, tangible, personalized benefits that make a meaningful contribution to their lives.
With all of these important benefits of card-linked offers, how can organizations effectively communicate them through innovative marketing strategies?
Social Media Campaigns
Custom Email Marketing Campaigns
Loyalty Programs Integration
Overall, these strategies are great for communicating with your current and prospective customers about the value card-linked programs bring. The simplicity yet effectiveness of the app helps businesses engage with their customers in new and meaningful ways.
Here at Olive, we help businesses drive value for their customers through innovative card-linking solutions. Our card-linking platform makes it simple, fast and secure for businesses to onboard customers and start rewarding them in real-time. Businesses can easily configure their reward criteria to ensure they are increasing their customer engagement and retention. They can implement card-linked offers with existing or new loyalty programs.