If you’re running a loyalty, cashback, or roundup program, chances are SEO isn’t your top priority. But here’s the thing: a few small tweaks can go a long way in helping the right people find your program at the right time.

This checklist is for marketers who wear many hats, move fast, and want real results without diving into code or hiring an agency. These are all things you or someone on your team can tackle.

1. Think like your customers, not like a marketer

Skip the buzzwords and start with the actual words people are Googling. Try tools like Answer the Public or Google Keyword Planner to find questions and phrases people use when looking for things like:

• Rewards or loyalty programs for [your industry]
• How to save or earn while shopping
• Donation or roundup options at checkout
• The best cashback apps

Keep it simple and specific. Something like “Best rewards app for pet owners” will work harder for you than “innovative engagement platform.”

2. Give your program its own page

Not a banner. Not a mention in the footer. A real page.

Whether it’s a landing page or a section on your main site, your program deserves a standalone space that’s clear, easy to find, and easy to link to.

Here’s what it should include:

• A clear headline (e.g. Get rewards every time you shop)
• A short, friendly description that explains how it works
• A single, obvious CTA button (Join Now, Start Saving, etc.)
• A meta description that shows up well on Google
• A mobile-friendly layout (most people will see this on their phones)

3. Write the way your customers talk

Use language that sounds like your customers, not your brand deck. Words like “automatic,” “easy,” “secure,” and “no hidden fees” build trust, and happen to align with what people actually search for.

If you’ve got great testimonials or user quotes, use them. They help with SEO and conversion. Bonus points if they include keywords like “cashback,” “saved money,” or “super easy to use.”

4. Link to the page from places that already get traffic

Don’t wait for people to stumble across your loyalty page - give it a boost by linking to it from:

• Your homepage
• Product or checkout pages
• Your FAQs or help centre
• Blog posts, case studies, or press releases

These links help Google see your page as important, and help your users find it faster.

5. Keep it fresh

SEO isn’t set-it-and-forget-it. Update your loyalty page every so often to keep it relevant (and Google-friendly). Easy ways to refresh it:

• Add a customer quote
• Mention new rewards or seasonal promos
• Update the FAQ based on real questions you’ve received
• Embed a short video that shows how it works

Even small changes once a quarter can help.

6. Use smart image names and alt text

This sounds boring, but it matters.

When you upload images, name them something descriptive like cashback-dashboard.png instead of IMG_2939_final2_v2.png. And don’t skip the “alt text”—that’s what screen readers and Google use to understand the image. Just describe what it shows in a natural way.

7. Get backlinks (without being annoying)

The more credible sites link to your page, the better it’ll rank.

Try to get a few backlinks by:

• Asking partners or vendors to link to your program
• Writing a short blog post or guest post about it
• Getting featured in an industry newsletter or roundup
• Sharing customer success stories that link back to the page

It doesn’t need to go viral - just a handful of good links can help boost visibility.

Start with the basics

You don’t need to overhaul your site or learn to code to make SEO work.

Start with the basics. Tweak what you already have. Share the page where it makes sense. A few thoughtful changes can help more of the right people find—and join—your program.

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