Olive's Insights on Card-Linking & Customer Engagement

Boost your holiday engagement: reward customers with cashback, points, and rounding!

Written by Olive Original | November 20, 2024
The holiday season is knocking at our doors, and with it comes the annual rush of shoppers searching for the perfect gifts. It's the most wonderful time of the year to amp up your engagement platform and elevate your customer engagement programs. How, you ask? Rewarding your customers with cashback, points, and even roundups to promote financial excellence.
 

Unlocking the benefits of cashback rewards

Cashback rewards are a favourite among shoppers, and for a good reason. Recent studies show that many consumers are likelier to shop with retailers offering holiday cashback incentives.

1. Instant Reward: Shoppers love the thrill of getting a portion of their spending back, which enhances the overall shopping experience.

2. Encouraged Spending: The chance to receive cashback can sway customers toward your store over a competitor's.

3. Loyalty: Regular cashback offers can turn one-time buyers into loyal customers who keep coming back for more.

Turning purchases into points

A points system can elevate the shopping experience, making it feel more like a game where everyone wins. Research shows loyalty programs can significantly influence shopping behavior, especially during the holiday rush.

As customers earn points for their purchases, they become more invested in your brand, eager to accumulate points to redeem for rewards or exclusive offers. This not only encourages repeat business but also makes the shopping experience more interactive and enjoyable, keeping customers engaged over a longer period.

Roundups for savings and good causes

Rounding up purchases to the nearest dollar might seem minor, but it can lead to substantial savings and positive impacts. Surveys show that many consumers appreciate the chance to save effortlessly or contribute to charitable efforts through roundup programs.

1. Easy Saving: Those extra cents can add up, allowing customers to save without any additional effort on their part.

2. Financial Wellness: Encouraging smart spending habits through rounding programs can promote financial literacy among customers.

3. Support for Charities: Donating the rounded-up amount to a charity can enhance the holiday spirit and encourage goodwill within the community.

Elevate your engagement program with Olive

The holiday season is the perfect time for businesses to engage customers with rewards like cashback, point systems, and rounding initiatives.

What makes it even more engaging for customers is they can earn these rewards directly with their primary Visa or Mastercard. Your customers can shop and earn in real-time.

It's the most wonderful time of the year to amp up your engagement platform and sprinkle some festive magic on your customer interactions. How, you ask? With Olive's all-in-one entertainment platform, businesses can quickly start a new program or add to their existing engagement programs. Olive's easy-to-use and secure platform elevates any engagement program.